A new season of free educational webinars kicked-off this morning with Spreading the Word, an overview of marketing and promotion strategies aimed at small- and medium-sized collecting institutions. Lee Price, Director of Development at CCAHA, provided a broad overview of the evolution of media and the role of storytelling in an instuitution's marketing strategy. Amy Heuer, CCAHA's Manager of Marketing and Engagement, followed that up with many concrete examples of ways to use social media and other tools to engage and expand your institution's audience.
If you missed the live presentation, don't worry. You can view a recording at the link below. All of DHPSNY's webinar recordings are also archived and available to view on our Resources page.
Click here to view the recording.
Click here to download the presentation.
Next up on the schedule is our October 16th webinar, The Importance of Strategic Planning, presented by Susan Weinrich, Vice President of Organizational and Community Development at the New York Council of Nonprofits (NYCON). Visit our Webinars page to learn more or click here to register.